
DirectorsIn-house + roster
In-house director.
Roster on request.

Eric Parnell / Founder & Director
Eric Parnell is the founder of NW Collective and its in-house director. Commercial work for Nike, Microsoft, Horizon Organic and Anheuser-Busch, and co-direction with agency teams at DVA, Watson Creative, Foul Mouth Creative, and Stone Strategy and Design.
He founded the company in Bend, Oregon in 2014 and has produced, directed and shot since. Creative calls and budget calls get made in the same conversation.
Hire him as the director on your spot, as co-director with your creative team, or as executive producer on a roster project, where he brings treatments from directors in our network who could be the right fit. NW Collective produces all three.
Based in Bend. Producing in Portland. On the road wherever the spot needs to be.
The Network
Director's Roster.

For other voices like comedy, tabletop, docu-style, and performance, we work with a network of directors across the West Coast, including women directors. Send the brief and we'll come back with two or three options, each with a treatment, and a bid for the production. A wider slate if your team needs one. Hire NW Collective as the production company and we executive-produce, bring on the director you choose, and run the production. Your team stays as close as they want.
Send us your boards


